Category: case studies

Celebrating Australia’s Melbourne cup which encapsulates fashion, luxury and local wines. MGI invited Chinese It girl, QianQian Wu to the Birdcage party hosted by MUMM Champagne. Conducted by the Victoria Racing Club on Flemington Racecourse, the Melbourne cup is Australia’s most famous annual thoroughbred horse race. Known as the ‘race that stops the nation’, the… Continue reading Influencers at the Melbourne Cup 2018

Supporting Qianqian WU in hosting a VIP shopping night in Harrolds for 100 Chinese customers, MGI created an event that was fun, luxurious and exclusive for consumers. To celebrate Chinese New Year, QianQian Wu hosted a VIP shopping night in Sydney’s Harrolds. Working with a team of 18 in communications, MGI helped to execute the… Continue reading Harrolds’ Chinese New Year Promotions

MGI was engaged to launch Lewis Road Creamery butter in the Australian market, just before Christmas. Engaged 25 Australian food influencers in the food, health, keto space. MGI also organized Weekend Sunrise to shoot weather live cross at Lewis Road Creamery farm in Waikato. James Tobin hosted the day and we made butter and Nicola… Continue reading Lewis Road Creamery PR Campaign

‘Viva La Romance’ is China’s number 1 reality TV show, generating over 1.8 billion viewers per season. In conjunction with Mango TV, MGI supported Zhang Ziyi’s season that was filmed in Western Australia. Helping to secure sponsorships and marketing rights for Mango & Hunan Satellite TV content opportunities, ‘Viva La Romance’ second season was filmed… Continue reading Zhang Ziyi & Western Australia

Inspiring people to ‘get back into the wild’, go off grid and cook over an open fire, MGI filmed the pilot for a TV series called ‘Cooking with Fire’. Cooking is central to life and communities, helping to develop new connections with people and inspiring people to be more aware of the natural environment that… Continue reading Taylor Pass Honey

Inspiring people to ‘get back into the wild’, go off grid and cook over an open fire, MGI filmed the pilot for a TV series called ‘Cooking with Fire’. Cooking is central to life and communities, helping to develop new connections with people and inspiring people to be more aware of the natural environment that… Continue reading Ora King

Supporting the launch of Lewis Road Creamery’s flavoured milk through Shanghai Fashion Week, to position itself as an affordable luxury lifestyle brand that took cues from fashion. Titled ‘Moments of Delight’, the campaign positioned Lewis Road Creamery as an appealing product for Chinese females. With its rich creaminess and silky moments of happiness, Lewis Road… Continue reading Lewis Road Creamery’s China Launch

MGI was engaged to launch Lewis Road Creamery butter in the Australian market, just before Christmas. MGI engaged 25 Australian influencers in the food, health, lifestyle and keto spaceMGI gifted these influencers with a basket of goodies, this included a gourmet package hamper and goodies from Lewis Road. In addition, Saturday Feb 15th, MGI also… Continue reading Lewis Road Creamery – Butter Launch

Content Campaign Home Cooked unites some of Australia’s favorite culinary figures; Silvia Colloca, Jason Roberts, Diana Chan, Tom Walton, nutrition director Louise Keats, Alex Adams, Dion Woo, James Tobin and Chloe Sue. Local Australian food producers supporting the campaign include Perfection Fresh, Three Threes Condiments, Devondale, D’Orsogna, Kenwood. More supporting brands and chefs are expected… Continue reading Home Cooked x OZHarvest